One of the most important skills you can learn to increase your Blogger blog
traffic and to maximize your earnings with AdSense is to know how to find
keywords that have less competition. One common mistake of many new bloggers
is that they choose high-competition keywords like "AI," "fitness," or
"digital marketing. The topics are usually dominated by huge authority
websites, which makes it challenging to rank a new blog.
Rather, bloggers who are successful instead target long tail keywords which
are growing in interest with lower competition. Google Trends is one of the
finest and free tools to find these opportunities.
In this guide, you'll learn how to use Google Trends step by step to find
keyword ideas to bring organic traffic to your blog from search engines.
What is a Low-Competition Keyword?
Low competitive keywords are search terms that have less competition – meaning
that there are not as many websites vying for ranking in the top spots on
Google. Often these words are more specific, e.g. they relate to a specific
audience or problem.
For example:
- High Competition: ChatGPT
- Medium Competition: ChatGPT Prompts
- Lower Competition: ChatGPT Prompts for Teachers
- Even Lower Competition: Free ChatGPT Lesson Plans for Teachers
- The more specific a keyword is, the more likely it is to be able to be ranked easily.
- The significance of Google Trends.
Bloggers can use Google Trends to find out what topics are trending. You can
make content on topics that are increasing in search demand, instead of
writing on dropping ones.
Google Trends has the following advantages:
- No restrictions on its use.
- Displays time trends for search interest
- Supports the determination of emerging themes
- Suggests related keywords
- Compares more than two keywords
- Can be used for world or country-level research
- Bloggers can use the trend data with the simple competition checks to find great article opportunities.
In Step 1, you go to Google Trends.Step 1: head to Google Trends.
Go to Google Trends and type in a general keyword that is associated with your
niche.
In this case, let's take the keyword:
"ChatGPT"
Artificial Intelligence remains popular amongst every corner of the world, so
it is definitely a starting point.
Step 2: Choose the appropriate location
Choose your target audience.
Options include:
- Worldwide
- United States
- India
- United Kingdom
- Australia
Choose Worldwide if you're interested in traffic worldwide.
You can find the desired country if you are looking for a certain country.
Step 3: Choose the Time Range
Google Trends feature lets you see the data at various time periods.
Useful options include:
- Past 30 days
- Past 12 months
- Past 5 years
- Past 12 Months or Past 5 Years are typically the best choices for identifying opportunities that will last a longer period.
Search for a subject that has a steady or growing upward trend.
After the trend graph, step 4 is to analyze it.Step 4 is to analyze the Trend
Graph.
The graph shows the volume of searches by time.
A good keyword typically possesses one of the following qualities:
- Consistent growth
- Stable demand
- Interest that is recurring, but seasonal.
Unless you have a reason to discuss a topic that is constantly declining,
avoid discussing them.
For instance, if ChatGPT responds with a strong level of engagement, it
suggests there might be related keyword opportunities to consider.
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